Hasbro Toy Company Rebranding Mr. Potato Head to be ‘Gender-Neutral’

lived the first 70-or-so years of his life as a male tuber

(FOX NEWS) – Mr. Potato Head, the classic Hasbro toy who presumably lived the first 70-or-so years of his life as a male tuber, will soon be rebranded with the gender-neutral “Potato Head” moniker.

The new name will be reflected on packaging scheduled to debut later this year, the Associated Press reported on Thursday.

Hasbro reportedly claimed that Mr. Potato Head, who is often sold alongside Mrs. Potato Head, needed a “modern makeover,” according to the AP.

Both Mr. and Mrs. Potato Head were still categorized under their original names at Hasbro’s website as of Thursday afternoon.

A representative for Hasbro did not immediately respond to a request for further information from Fox News.

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