EDC Unveils Community Brand During Annual Meeting: ‘Florida’s Space Coast

marks milestone to develop a consistent and unique identity to be recognized on global scale

Unveiled at the EDC’s 2024 Annual Meeting hosted at the Maxwell C. King Center for Performing Arts on Wednesday, the new brand “Florida’s Space Coast; Tomorrow Launches Here,” marks a significant milestone in the area’s efforts to develop a consistent and unique identity to be recognized on a global scale.

The first of its kind for the Space Coast region, “Florida’s Space Coast; Tomorrow Launches Here” will distinguish Brevard County as the ultimate destination to live and work.

FLORIDA’S SPACE COAST • BREVARD COUNTY – The Economic Development Commission of Florida’s Space Coast (EDC) announced the launch of the first-ever regional brand for Florida’s Space Coast.

Crafted through a collaborative community-wide initiative, led by the EDC, the brand aims to distinguish the Space Coast as a community of choice to attract and retain investment and top-tier talent to the region.

EDC President and CEO, Lynda L. Weatherman, emphasized the critical role community branding plays in economic development.

“Branding of a community is critical in economic development, not just for talent attraction and retention, but also for the attraction and expansion of businesses, said Weatherman.

“The EDC is proud to have led the efforts to set the next stage in distinguishing Florida’s Space Coast as the best place to live, work and do business, and Florida’s Space Coast; Tomorrow Launches Here captures the essence of our community as a place that not only dreams of the future, but actively shapes it.”

EDC President and CEO, Lynda L. Weatherman, emphasized the critical role community branding plays in economic development. “Branding of a community is critical in economic development, not just for talent attraction and retention, but also for the attraction and expansion of businesses, said Weatherman.

“Florida’s Space Coast; Tomorrow Launches Here” is designed to serve as an umbrella brand to be utilized by stakeholders across the Space Coast region. This strategic approach ensures a consistent positive message, both locally and on a national and global scale.

The brand design and brand story underwent extensive testing through focus groups and a nationwide survey to ensure its resonance and appeal communicate the diverse aspects of the region.

The brand icon and color palette reflect the richness of community assets, capturing its space heritage, nature, technology and community friendliness.

A Brand Reporting Board composed of community leaders, fronted by Brett Esrock, Executive Vice President, CFO and COO, Health First, directed the branding initiative to ensure the brand captured the spirit of the region.

“I have seen firsthand the long-term positive impacts branding can have on a community,” said Esrock.

“A unified community brand is an intentional effort that will increase tourism, business development and retention, and talent acquisition, resulting in a community that thrives and weathers the inevitable storms.”

A Brand Reporting Board composed of community leaders, fronted by Brett Esrock, Executive Vice President, CFO and COO, Health First, directed the branding initiative to ensure the brand captured the spirit of the region. “I have seen firsthand the long-term positive impacts branding can have on a community,” said Esrock.

As the region looks to the future, “Florida’s Space Coast; Tomorrow Launches Here” is poised to elevate the Space Coast’s prominence, echoing its commitment to being a premier destination for living, working, and doing business.

Visit the EDC’s talent attraction website, www.FlSpaceCoast.org, to learn more and watch for more from the EDC and its community partners throughout 2024.

During the meeting, Mike Shah, CEO of Southeast Petro Distributors, Inc., was the recipient of the Gary R. Cunningham Distinguished Service Award for Economic Development, and Shaunna Lovell, Director of Plans and Programs of Space Launch Delta 45, was honored as the EDC’s 2023 Volunteer of the Year.

The Economic Development Commission of Florida’s Space Coast is dedicated to attracting new business and investment and expanding existing industry throughout the Space Coast, influencing change on government laws and regulations affecting economic development, promoting the Space Coast to encourage new investment, supporting efforts of Space Coast military installations, and relaying new programs and procedures to assist manufacturing and high-tech companies.

The EDC is a private, not-for profit coalition whose stakeholders are business leaders committed to the economic growth and stability of Florida’s Space Coast.

Visit www.SpaceCoastEDC.org.