Category: Peter Cranis

Steve Wilson Asks Space Coast Leaders, ‘What Does the Start of a New Year Mean to You?’

It is the beginning of a new year – 2024 has arrived! I asked multiple individuals from around the county, “What does the start of a new year mean to you?” I felt good after reading every response. I wish that I could have asked every person on the Space Coast this question, but I have a feeling a lot of the responses would have been like what you see below. […]

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PETER CRANIS: Space Coast Office of Tourism Staff Steadfast, Diligent in Efforts to Grow Tourism in Brevard

PETER CRANIS: Well, we made it through 2023. This will be our last newsletter until January 12. There is a lot to be grateful for this year and a lot to look forward to in 2024. I would like to personally thank the team at the Space Coast Office of Tourism. […]

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PETER CRANIS: Brevard Tourism Tax Revenue for Fiscal Year 2022-23 Totaled Record $25.54 Million

PETER CRANIS: In examining the fall, we are comparing data to see where we might end up from a Tourist Development Tax (TDT) perspective. For summer (June, July, August) we were up very slightly in 2023 over 2022 ($6.15 million vs. $6.14 million). […]

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PETER CRANIS: July Tourist Development Tax Comes in at $2.21 Million, Year to Date is Incredible $22.4 Million

PETER CRANIS: The much anticipated July Tourist Development Tax (TDT) has come in at $2.214 million – down 2.7% from last year’s $2.28 million and up 4.5% compared to the July 2021 number of $2.12 million. Year to date, we are at an incredible $22.4 million which is 12.5% ahead of last year’s previous high of $19.9 million. This equates to $448 million in total lodging revenue. […]

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PETER CRANIS: Brevard Features Great Museums, Historic Homes and Locations to Explore

PETER CRANIS: With the long Labor Day weekend here, I thought it would be a good time to talk about the various museums and historic homes there are in Brevard County. For people who say there isn’t a lot to do here on the Space Coast, we at the tourism office beg to differ. There are two dozen museums, historic homes, and other historic locations that people can explore. […]

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PETER CRANIS: Longwood’s Travel Sentiment Study Provides Good Indicators On Consumer Travel Plans

PETER CRANIS: Longwood’s Travel Sentiment Study found 89% of consumers are planning to travel in the next six months which is only down a few points from the last wave which was done at the end of May. […]

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PETER CRANIS: June Tourist Development Tax Comes in at Record-Setting $2.226 Million

PETER CRANIS: The June Tourist Development Tax (TDT) has come in at a surprising $2.226 million – up an impressive 8.8% from last year’s $2.045 million and 18.9% over the June 2021 number of $1.872 million. It is also the ninth best month in TDT collection history. Year to date, we are at $20.188 million which is 14.4% ahead of last year’s previous high of $17.643 million. […]

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PETER CRANIS: Brevard County Tourist Development Tax On Record Run, $18 Million Collected This Fiscal Year So Far

PETER CRANIS:We now have May TDT numbers and we have collected nearly $18 million with four months of collections remaining in our fiscal year. For June through September, I am projecting we will collect an additional $7.6-$7.8 million. If that happens, we will end the year at $25.6-$25.8 million, about a 10.5-11% growth. […]

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PETER CRANIS: May Tourist Development Tax Comes in at $1.945 Million, 15.2% Ahead of Last Yea

PETER CRANIS: May Tourist Development Tax (TDT) has come in at $1.945 million – down 1.7% from last year’s $1.979 million. This did beat the 2021 number, which was $1.653 million.  Year to date, we are at $17.962 million which is 15.2% ahead of last year’s previous high of $15.598 million.  […]

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PETER CRANIS: April Tourist Development Tax Comes in at Record-Setting $2.416 Million

PETER CRANIS: As we go into the Memorial Day Weekend and kickoff the Summer travel season, AAA is estimating over 42 million Americans will travel more than 50 miles from their home – this is up over the prior year from 40 million. Recently we took a look at our Spring Break business, and the month of March resulted in the highest Tourist Development Tax collection for a month in history at $3.1 million.  […]

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PETER CRANIS: Memorial Day Weekend is Kickoff to Summer Travel Season, $2.6 Million Marketing Campaign Underway

PETER CRANIS: As we go into the Memorial Day Weekend and kickoff the Summer travel season, AAA is estimating over 42 million Americans will travel more than 50 miles from their home – this is up over the prior year from 40 million. Recently we took a look at our Spring Break business, and the month of March resulted in the highest Tourist Development Tax collection for a month in history at $3.1 million.  […]

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PETER CRANIS: 11 Sports Grants Approved By Space Coast Tourism Development and Brevard Commissions

PETER CRANIS: Eleven sports grants were recently approved by the TDC and Board of County Commissioners for Cycle 1 of Fiscal Year 2023-24 (October – March). The grants represent an eclectic mix of events ranging from golf, baseball, surfing, and running to a robotics competition. The totality of the events represents 7,175 room nights coming into the area, with a visitor spending estimate of nearly $21 million. […]

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PETER CRANIS: March Brevard Tourist Development Tax Comes in at Record-Shattering $3.173 Million

March Tourist Development Tax (TDT) has come in at $3.173 million – not only a record for the month of March but the first time we have broken the $3 million mark in a single month and now the highest month in our history. This beat the previous two best months of March – 2022 at $2.797 million and 2019 at $2.095 million.  […]

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PETER CRANIS: February Tourist Development Tax Comes in at Unprecedented $2.68 Million

PETER CRANIS: February Tourist Development Tax (TDT) has come in at an unprecedented $2.68 million – a record for the month of February, beating the previous two best Februarys (2021 at $2.297 million and 2019 at $1.737 million).  […]

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PETER CRANIS: Cellular Data Shows Domestic Visitors to Brevard Was Approximately 22.4 Million in 2022

PETER CRANIS: I recently received a report from our cellular data company, Motion Works, and it was very interesting. It showed domestic visitors to our area that stayed more than two hours was approximately 22.4 million in 2022. […]

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Florida’s Space Coast is a Premier Destination for Tourists, Features Thriving Economy with World’s Top Cruise Port at Port Canaveral

PETER CRANIS: Our Spring Marketing Campaign has been working hard for us since mid-January and will continue as we come into peak season. We purposely wanted to launch the unprecedented $1.6 million campaign in mid-January, as we knew that many other destinations would be out there marketing to consumers following a long hiatus due to COVID. […]

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